Journalists Action Network

Full branding + web design + PITCH DECK

The Journalists Action Network is a non-profit seeking to close the gap between information and transformation. 

With solutions-focused reporting on urgent issues, its stories will aim to leave readers feeling empowered not disheartened. 

What

Journalists Action Network (or JAN) is a solutions-focused non-profit, looking to encourage positive and constructive reporting in the face of rising misinformation and sensationalism.

Problem

As a new entity, JAN needed a website, pitch deck and a family of logos to embrace its affiliated publications and articulate its ambitions to investors. JAN aims to toe the line between optimism and urgency. 

Solution

We developed a branding system centered around the idea of ‘interaction’, looking to emphasize the impact of words along with the importance of journalistic work. The logo ‘framed’ the conversation, while a darker more immersive site was contrasted with youthful character illustrations. 

Journalists Action Network (or JAN) is a solutions-focused non-profit, looking to encourage positive and constructive reporting in the face of rising misinformation and sensationalism.

As a new entity, JAN needed a website, pitch deck and a family of logos to embrace its affiliated publications as well as articulate its ambitions to investors. JAN aims to toe the line between optimism and urgency.

We developed a branding system centered around the idea of ‘interaction’, focusing on the impact of words along with the importance of journalistic work. The logo ‘framed’ the conversation, while a darker and more immersive site was contrasted with youthful character illustrations. 

Corn
#F5E846
Red Pigment
#E81F1F
Blue Green
‍‍#268BAD
Rich Black FOGRA 29
#021626
Top Fold Illustration
Team Illustration