Makan curates safe spaces for Arabic-speaking refugees and Berliners alike. They came to us for a multilingual and inclusive identity design.
Makan means 'space', so we created a logo mark that reflected the idea of a clearly defined area. In turn, this shape could become a screen for different images or patterns.
On either side of this space mark we included the word Makan in both Latin and Arabic scripts using a custom-made, highly geometric typeface.
We used the diametrical symmetry of the logo to create a series of patterns that could be used to on event posters or business cards.
We went for stark, eye-catching designs that would both grab attention and tap into the modernist aesthetic of the progressive segments of Berlin society.