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A major European solar power developer went through a period of international expansion and was looking to raise investment and refresh its look.
Aura Power has pioneered the development of medium-scale solar and battery energy farms across the UK, Ireland, Portugal and Lithuania. With the cost of solar going down and the demand for renewable energy only increasing, they needed a clean new look to represent their simple but bold vision: an effective carbon-free grid.
Staying true to Aura’s transformative vision while still convincing local stakeholders that unpopular solar farms were an immediate economic and social good. Part of this was making sure Aura would appear as a market leader—through clear, simple designs and a minimal, eye-catching logo family.
Granola made from chickpeas. Breakfast drinks without caffeine. Effi was about to sit on the shelves of Whole Foods in California. They needed a new name, a new look and a new energy.
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