We get people excited about the future.

We get people excited

about the future.


The Sourdough        is a CREATIVE agency, specialising in digital design and storytelling.

We help the founders of early-stage startups build EXCEPTIONAL BUSINESSES.

Speed matters for startups. That’s why we provide a holistic approach to brand identity, where visuals and messaging work as one.We help our clients with every aspect of identity design; from logos to slogans, pitch decks to websites, illustrations, copywriting, infographics and more. If you need it, we can knead it

We’ve worked with clients from all over the world, including the UK, USA, France, Germany, Spain, Bulgaria, Egypt and Australia. We’ve helped tech startups raise millions of pounds, illustrated academic journals and managed full rebrands for award-winning businesses.

Some of our clients



The Sourdough is a creative partnership and branding studio.

We are a startup ourselves—young, agile and super excited about the potential for new technologies to build a smarter and more sustainable future.

We were founded in 2020 in South East London.

Jack Apollo George


Jack is a writer and semiotician specialising in the communication of new ideas. From Soho to Silicon Valley, he has worked across media, technology and PR, advising global brands on cultural change and media startups on content strategy.

With editorial experience at CURIO, BBC, The Day and The Browser, his writing on business and technology has been published in the New Statesman, Raconteur (The Times) and elsewhere.

Iona Moncrieff


Iona is a designer and developer who excels in building responsible and responsive web experiences. A Webflow expert, she is committed to encouraging more sustainable and conscientious practices both on and off-line.

When she’s not deep in HTML, she can be found running art and play workshops at the South London Gallery and making cheese in a railway arch in Bermondsey.

Kiril Sapundzhiev


Kiril is an acclaimed graphic designer and pixel-pusher, especially adept at communicating emergent and complex technologies through simple and appealing visuals.  He cut his teeth making posters for Bulgarian metal bands, and his early commercial experience includes work for CloudSense and SignalFish.

Kiril can occasionally be found gracing one of London’s top late-night theatres as its Maitre D’.

regular collaborators


let’s MAKE something SUMPTUOUS

Say hey and tell us about your vision: