Jack is a writer and brand strategist with almost a decade’s experience working with startup founders and writing about emerging technologies. He advises founders on company positioning, storytelling for pitch decks and website copy.

His essays on technology and culture have appeared in The Guardian, The New Statesman, Digital Frontier, Raconteur and elsewhere. He’s advised fortune 500 companies on semiotics and cultural strategy and written copy for the likes of Google, Mastercard and AWS. He previously founded and edited Footprint magazine.

Nayra is a graphic designer, working across The Sourdough’s creative functions—from crafting logos to website design. She is interested in technology, urban design and intercultural exchanges. She has previous experience at Hello Lamp Post, London and Vin.Da.Te., Jakarta. Beyond design, Nayra curates a tour of the Tate Modern that considers death in art across history. She also hosts an Indonesian supper club for London-based expatriates.

Iona is a graphic designer and web developer. She builds all our websites using a combination of Webflow and custom code. She also leads on the design for our pitch deck projects.

As well as websites and decks, Iona makes cheese. She is London’s last trained cheesemaker, and her raclette is served in Borough Market. Once a month, she runs a children’s art workshop at the South London Gallery.

Kiril is a graphic designer and animator, who leads on visual identity, motion design and website design for The Sourdough. He is versatile in designing for both print and online.

Beyond work for The Sourdough, Kiril is still involved in the arts and music scenes in his native Bulgaria, where he designs books, album covers and posters.